James is the innovation director at Natural Innovations, where he has led plant-led product development and innovation strategy since 2019. With a track record of culinary innovation in recent years, he has been recognised across the industry as GroceryAid Chef of the Year in 2016 and Sandwich & Food To Go Designer of the Year in 2024. His work reflects a deep passion for food trends, flavour innovation and delivering high-quality, ready-to-eat plant-led solutions for today’s market.
https://naturalinnovations.com/
